Nelsons Natural World

Fixed Term Contract

Nelsons is an alternative medicine company based in the United Kingdom, with subsidiaries in Germany and the United States. It is a market leader for homeopathic remedies. The head office and manufacturing facilities are located in Wimbledon, London, with a retail pharmacy in Central London. Spatone is manufactured at the Trefriw Wells Spa in Snowdonia, Wales.

Nelsons – Lead Digital Business Analyst – (Prince)

I was responsible for translating the business’ web CMS requirements into a proposal that was put out to tender with a variety of CMS vendors and Agency partners. This also included budgetary control (£300k), selection and tender of a new global web content management system and personalisation platform (Sitecore), which was selected to utilise Sitecore’ personalisation web features in new and advanced ways.

My main duties included working with clients to analyse and document their production processes and define how Nelsons web presence and services can best be used to return a measurable business value, including; on-site liaison with clients to understand their environments, running workshops to define user requirements and liaison with board members to define the business requirements.

I was also responsible for over seeing a interim solution for Rescue Remedy Japan using WordPress as the CMS platform of choice for speed of implementation and content management whilst trying to develop their product in a new market.