Over 2.5 million people TheatreÂ Â People to organise their theatre trips to London, whether it’s for special occasions or nights out with friends and family. TheatreÂ Â People are the third largest theatre ticketing provider andÂ have some of the best choices of shows and discounts available with secure online booking and guaranteed seat numbers.
EncoreÂ Digital Business Analyst/PM â€“ (Agile)Â http://www.theatrepeople.com
I was hired to propose and manage the implementation of the A:B and Multivariate testing strategy to asses impact of the changes and make recommendations to key business stakeholders to primarily increase revenue.
- Developed the strategy and governance for end user research.
- Consulted with the business areas to understand their requirements for any given change to the frontend ecommerce platform.
- Specified the end user requirements and research test plans that were conducted and presenting findings to senior management.
- Worked with the development team and third parties through to implementation.
- Consult with development teams and business units to carry out QA, UAT, and UI testing.
- Developed frontend functional specification requirements in response to requests by the business.
- Provided training on usability and testing principles to the business.
- Spot analysis on analytical behavior, trends and campaigns.